Landing Page Design for Sales Training Company
Value Based Selling is a sales & marketing performance improvement company that specializes in helping software companies increase sales revenue.
Challenges: Software companies come in all shapes and sizes so it can be difficult to communicate the right message to every individual company.
Results: We designed a 2 step landing page which begins a dialog with prospects and requires them to identify their role (Sales Person, Sales Manager, Company Executives).
Each option leads the prospect to second page with personalized messaging. The sales copy and messaging changes but the call to action remains the same.
For example, the Sales Person page speaks more to individual increased productivity and the Company Executive page speaks more to the high level benefits derived from engaging Value Based’s consulting.